Titan Capital enters the green tea market, investing 30 million baht to send “Tenji” to raking in sales, targeting 100 million in the first year.

Titan Capital enters the green tea market, investing 30 million baht to send “Tenji” to raking in sales, targeting 100 million in the first year.

Mr. Tantai Narongkoon, Chief Executive Officer of Titan Capital Group Holdings Company Limited, revealed that one of the ways to create business growth for Titan Capital is investing in businesses and assets that generate good returns and have potential. Recently, the company has entered the ready-to-drink tea market. Using a budget of over 10 million baht, the company acquired Richis Co., Ltd., a producer and distributor of beverages under the brand “Tenji” (Tenji), premium ready-to-drink green tea for Thais. Meticulously selected ingredients from Uji city. The origin of green tea has been selected as the best green tea producing area in Japan. To be another option for consumers who like to drink premium grade green tea that is good for health…

“Currently, Tenji tea comes in 2 flavors: “Matcha Latte” and “Hojicha Latte,” size 240 ml., selling for 59 baht per bottle. It is unique and different from other brands in the market in terms of its intense flavor. Mellow, fragrant, authentic tea aroma, little sweet and no trans fat. Through a production process that pays attention to quality in every step. In order to have a taste that remains natural, and soon there will be the launch of new tea flavors of various types, including Thai tea, Nomyen and Ceylon…

This year, the company has spent over 20 million baht to aggressively penetrate the domestic market. By compressing the advertising budget to build a brand that is widely known. Ready to prepare a promotional campaign and increase sales channels in convenience stores and general stores. To penetrate mass market customers nationwide Currently, Tenji tea is available in leading department stores such as Tops, Central Food Hall, Siam Paragon, Emporium, Emquartier, Terminal 21, The Mall, Gourmet, Foodland, Villa Market, Muji, CDC and Lemon Farm, all branches. Sales target: 100 million baht in the first year From the premium tea market value of approximately 1,000 million baht/year…

“Since the beginning of 2022, Titan Capital Group Holdings has been committed to upgrading and developing Startup businesses and businesses with potential for Thai people to have access to funding sources. It has expanded investment to a variety of business groups, including Just Car, the leader in used car trading through Thailand’s leading online platform, Just Loan, a new type of financial service, easy to borrow, quick approval, get money immediately, Mining Pro, the leader. Enter and sell world-class bitcoin mining machines with the highest hash power in Thailand, Tenji premium ready-to-drink green tea, recycling business with the concept of “Waste to Value” including the Oil & Gas industry as well”..

Soon a contract will be signed. To take over the business of a major movie studio and a leading CG studio in Thailand. To transform the Thai entertainment industry in the soft power dimension to a world-class entertainment industry,” Mr. Tanthai said at the end…

Thank you for the source:  dailynews.co.th